Intentional Investing

You see the stock market as a gamble. You’re afraid of buying high then watching your investments tank, potentially jeopardizing your financial future. 

You feel confused by the investing world. You don’t speak Wall Street. You don’t understand the stock market, how to analyze investment opportunities, or how to diversify your portfolio.

You don't know where to start. You know investing is the key to building wealth, but it's confusing and scary, so you just keep putting it off until tomorrow...

At first glance, Debbie and Isabelle were on a similar financial journey.
 
They both worked hard in their careers, spent money with intention, and enjoyed a relaxing beach vacation every summer.
 
They also saved diligently, tucking away $10,000 every year.

Isabelle made more than $1 million entirely passively thanks to the power of investing and compounding interest!

Full disclosure: Debbie and Isabelle aren’t real. But the math is.
 
This is what is truly possible with a strategic investment plan.
 
And it’s also why you can’t afford to put off investing any longer.

Imagine what you could do if you had a simple-to-follow system to…

What if you had...

Wouldn’t you be far more likely to achieve your investment goals much faster?

Wouldn’t it make a difference if you didn’t have to try to figure it out alone?  

Confidently build and manage your own values aligned investment portfolio and get invested fast!

My favorite part has been opening my investment account, choosing the right investments for me and seeing my money grow. I wish more women would have this knowledge and could start investing.

Make well-informed investment decisions and grow your wealth with confidence.

Imagine how you’ll feel in just a few months from now when you can finally… 

Feel at peace knowing you designed a successful, diversified investment portfolio that aligns with your financial goals and personal values.

Confidently manage your own investment portfolio, without paying steep fees to a financial advisor.

Join Intentional Investing today. If you don’t absolutely love our curriculum, coaching, and community, simply send an email to hello@dowjanes.com within 10 days of enrollment and we’ll refund 100% of your purchase.

"It feels good to be making intentional choices about money. The information is valuable and the program walks you through every step. It is worth every penny!"

We live longer and therefore need more money during retirement.

We care about what our money is being used for and want to feel good about it along the way.

We are more risk-averse and don’t want to lose money.

The ONLY investing method created for women+, by women+ to address our unique investing needs

We offer a weekly group Q&A call hosted by expert financial coaches so that nothing stops you from getting invested - we’re here to unblock you and to support you in your investing journey.  

We record every call and you can submit your question in advance and have it answered by a coach even if you’re not able to attend live. We even timestamp the recording for you so it’s easy to find the answer to your question!

Britt Williams Baker (Co-Founder of Dow Janes) is a Harvard Business School graduate, expert investor, and minimalist money coach. After losing $10K from her first stock market investment, she went on to build a $3M+ investment portfolio before age 35. Using her 10 years of investing experience, she teaches a values-aligned approach to investing designed specifically to help women+ build wealth.

Laurie-Anne King (Co-Founder of Dow Janes) is a financial empowerment coach and serial entrepreneur who paid off $40k+ in personal debt and built a net wealth of over $4 million. Her mission in life is to teach other women+ how to create the lives of their dreams. Through her mindset coaching and holistic approach to money she empowers women+ to overcome their investing fears and see themselves as worthy of wealth.

Dow Janes started as an investing club in Britt’s living room where friends would gather, kick off their shoes, and talk about money. Since then, Dow Janes has grown into an online movement spanning millions of people, including over 400,000 women+ who have taken our free online classes, and over 16,000 women+ who have worked with us inside of our programs to transform their lives and finances. The world is a better place when women+ have money and we’re here to help you every step of the way. 

How long do I have access to the program?
Intentional Investing™ is a 6 month program, but it doesn’t take 6 months to implement! You can easily build your portfolio within the first month and our team of coaches will be there to support you and answer your questions as you implement and become a confident investor over the full 6 months. If you still want support on your investing journey at the end of your 6 months in Intentional Investing™, you’ll be given the option to extend your access to the Intentional Investing curriculum, community and coaching calls by becoming a member of our Dow Janes Membership.

I’m busy! How much time will this take?
Intentional Investing™ is a self paced program, so you can move at the speed of your life.  If you committed a weekend to this, you could get invested by Monday! If you are really busy and can only spend an hour per week, you’ll be able to make your first investment within the first 3 months. After that our team will still be available to help you as questions come up during your 6 months in Intentional Investing™. By the time you complete the Intentional Investing™ program, you will have made your first investments and built your personal portfolio. After that it takes less than 1 hour per year to manage your investments!

We’re pretty busy people ourselves (kids under 4, anyone?) so we make sure to keep all of our videos short and to the point, provide all of the templates, tools and spreadsheets you need and we build everything on a mobile optimized course platform so you can even take the course while you’re on the go!

What if I already have a financial advisor?
If you are already working with a Financial Advisor, the Intentional Investing™ curriculum will teach you how to analyze your investments and give you the investment literacy you need to know if your advisor is doing right by you. Then you'll be able to make an informed choice about whether you want to continue to use an advisor, or take control of your investments.

It's our opinion that most people don't need a financial advisor and should avoid paying them expensive asset management fees, when they could so easily manage their own investment portfolio! Based on how compound interest works, these fees can easily add up to costing you 40% of your potential wealth (and no one talks about this!). 

In Intentional Investing, we’ll teach you how to take control of your investments yourself and maximize your wealth.

Every day you wait to get started investing could cost you hundreds of dollars in compound interest and returns. It’s time to stop waiting and start investing. In Intentional Investing, we’ll show you how with a simple-to-follow process.

Ready to get started?

Will this program work if I am outside of the US?
Our curriculum covers how to invest and provides tutorials for people who can create investment accounts in the US or Canada. If you are outside of North America, you will still benefit greatly from the curriculum, but you will have a little more work to do when it comes time to actually select your investments since we only provide tutorials for US & Canada.

I’m close to retirement, is it too late for me to get started?
No! Learning how to invest and manage your money is essential for retirement - regardless of how close or how far away it is. The closer retirement is, the more you need to save and invest… but your money has more time to grow than you think!

You don’t take all of your money out of your investments the day you retire; you draw it down slowly and the majority of your money stays invested. Knowing how to manage your investments properly during retirement becomes even more important because this is now your sole source of income.

Since women live longer, it is even more essential that we make our retirement money last as long as possible through proper investment strategies.

What if I currently have credit card debt?

This depends on how much debt you have and if you have a plan to pay it off. If your financial situation is dire -  you’re living paycheck to paycheck and struggling to pay rent, then this is not the best course we have to offer you - we recommend you consider our program the Million Dollar Year. Please email hello@dowjanes.com to learn more.

If you have a few thousand dollars of credit card debt, but you have a decent income, savings to cover it or a plan to pay it off, and you want to learn how to invest intentionally, then this program would be a great fit for you!

What if I’m already in your other program, Million Dollar Year?

Great! We built this program to be a follow on for anyone in the Million Dollar Year who wants to take their investing education further so when you’re ready to learn to intentionally invest, this is the program for you!

I'm currently in Million Dollar Year and working on paying off my debt. Should I wait before investing?

If you have a decent income and a solid plan to pay off your high interest debt (+7%), you can take Intentional Investing so that you’re ready to invest as soon as you’ve cleared your debt.

If you’re in a lot of high interest debt and don’t have a plan to pay it off, you should stay focused on that for now.

If you have low-interest debt, like a mortgage or student loans, you can take this program while you still have debt.

I don’t see my question here.

Send us an email at hello@dowjanes.com and we’d be happy to help!

On average, we invest later and less often than men due to a lack of financial education, meaning that we’re 2x more likely to retire in poverty (among lots of other depressing statistics).
 
At Dow Janes, we’re on a mission to change that.

Women+ take calculated risks. Studies show that women spend more time researching their investment choices and are more likely to take on appropriate levels of risk and have more balanced portfolios.

Studies show that, on average, women+ outperform male investors. Here are three reasons why:
 
(This isn’t an “us vs. them” debate – a more equitable world includes top-notch financial education for all people, but it’s important to acknowledge women+ specifically in this conversation.)

Women+ plan long-term. Studies have shown that women tend to take a long-term view when it comes to investing. We often focus on goals, patience, and disciplined investment strategies, which can lead to more stable and consistent returns over time.

Women+ aren’t afraid to ask for help. Women+ tend to be more community-focused than men. We often emphasize collaboration and seek advice from professionals or experts in the field. We’re inclined to engage in networking and seek diverse perspectives, which can provide a broader range of insights and opportunities for investment.

Plus, good things happen when women+ have money!
We don’t just care about building wealth for the sake of it – we care about using money as a force for good to support our families, our communities, and our planet. We want to invest in industries that do good in the world and use our money as a force for positive change.

You can have a portfolio filled with investments that support your goals and your personal values.

You can feel at peace and taken care of, knowing that your money is working for you.

You can build wealth AND make a positive impact at the same time.

Join Intentional Investing today. If you don’t absolutely love our curriculum, coaching, and community, simply send an email to hello@dowjanes.com within 10 days of enrollment and we’ll refund 100% of your purchase.

Stop working for every dollar and let your money work for you!